Pernod Ricard Nigeria has appointed Ehianeta Ojie Arthur as the new head of Portfolio for its Impress and Night Out brands.
Arthur, a seasoned marketing strategist with over a decade of experience, brings a wealth of expertise in performance marketing, brand management, and strategic planning to his new role.
Arthur’s distinguished career has seen him contribute to the growth of numerous high-profile brands across West Africa, including Coca-Cola, Samsung, Unilever, and LG. His strategic prowess has been recognised industry-wide, earning him a spot in BrandCom’s top 35 under 35 marketing professionals.
In his new role at Pernod Ricard, Arthur will be responsible for driving the profitability and equity growth of the Impress and Night Out portfolio, which features renowned brands such as Martell Cognac, Chivas Whiskey, and GH Mumm.
He will lead a team of brand managers in designing and executing consumer marketing strategies aimed at achieving sustainable topline growth and increasing market share.
Arthur’s impressive academic background includes a degree from the University of Benin, an MBA in Marketing from the University of Lagos, and certifications from the Chartered Institute of Marketing UK and Harvard Business School.
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